Market Smarter & Sell Stronger

Every phone call is an opportunity to capture data to optimize your marketing and sales.

Use our smart marketing technology, LogMyCalls, to capture, analyze, integrate, and apply customer intelligence from phone calls. We turn dialog into data, and data into dollars.

LogMyCalls delivers customer intelligence from your phone calls.

Improve Cross-Channel Marketing Integration

Track offline conversions online with LogMyCalls.

  • Analyze which ads produce phone calls and measure marketing ROI with call tracking
  • Gather call details and apply caller sentiment to refine marketing campaigns.

Focus on Your Most Qualified Prospects

LogMyCalls provides precise data and clear insight into lead quality, giving marketers a way to prioritize sales leads.

  • Lead calls scored with customizable lead quality score cards
  • Re-market to lost opportunities and recapture lost leads

Convert More Leads Faster

Automate sales ops, hear what your customers hear, gather real time customer feedback, and improve phone performance.

  • Close more business by knowing how well sales handles phone leads
  • Integrate with your CRM to automatically update the call log and append call recordings

Automatically Engage with Customers

Scale your efforts. Market better without breaking a sweat.

  • Engage mobile users after the call with SMS text-back
  • Integrate with your software or CRM work-flow automation
  • Dynamic Number Insertion and Interactive Voice Response automatically qualifies leads

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We Serve

We all know tone is important (especially when we're communicating with customers). We can can use the most beautiful words and string them together in sentences of elegant precision. But if we aren't saying these heavenly phrases with a tone that exudes positvity, confidence and strength...well then...the words are worthless.

Tone is a critical part of our face-to-face communication.

Face-to-Face Communication


 - 7% of spoken communication is the words we actually speak

 - 38% of spoken communication is the way in which they are spoken (tone of voice).
 - 55% of spoken communication is facial expression and body language

Tone is very important in face-to-face scenarios.

But what about on the phone? How important is tone when you remove the face-to-face element of an interaction? Obviously the largest factor in face to face communication is missing on the phone. Facial expression and body language mean nothing. So, tone becomes far more important.

In fact, on the phone, tone is 86% of our communciation. The words we use are only 14% of our communication.

On the phone, you can't smile with your face, so you have to smile with your voice.

Here's why tone is important.

At ContactPoint we score phone interactions on a variety of factors. One of those is tone. And guess what: better tone of voice has a direct correlation to selling more and providing better customer service.  

Listen to this: we tracked one of our clients in the rent-to-own industry for 15 months, we found that they only used 'good' tone on the phone with a customer around 67% of the time. Now here's the crazy part: when they made a sale, 'good' tone was used 94% of the time!

It's quite simple: if you want to sell more or provide better customer service (or just get people to stop hating you and thinking you're a rude jerk), you need to sound positive, happy, confident and powerful when you speak.

It's all about tone! 

Free Sales Training eBook - Learn How To Improve Your Tone

Free Sales Assessment - How do your employees sound on the phone? - Find out for free.

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