ContactPoint's objective is to ensure you close more business from every call. Based on a study of over 10,000 customer calls, we found that businesses can double and triple the number of clients coming from inbound call inquiries. The following Return on Interaction (ROI) analysis shows actual results. When call performance scores are high, close ratios are high. Training, monitoring and coaching improves call performance scores.
We scored over 10,000 customer calls on a scale of 0 to 100, with 0 representing no telephone sales skills and 100 representing the best practices. Each call was also evaluated to determine if a sale or appointment for a sale was made. The table above shows the results of how a representative's telephone sales skill score impacts their close ratio.