Market Smarter & Sell Stronger
Every phone call is an opportunity to capture data to optimize your marketing and sales.
Use our smart marketing technology, LogMyCalls, to capture, analyze, integrate, and apply customer intelligence from phone calls. We turn dialog into data, and data into dollars.
LogMyCalls delivers customer intelligence from your phone calls.
Improve Cross-Channel Marketing Integration
Track offline conversions online with LogMyCalls.
- Analyze which ads produce phone calls and measure marketing ROI with call tracking
- Gather call details and apply caller sentiment to refine marketing campaigns.
Focus on Your Most Qualified Prospects
LogMyCalls provides precise data and clear insight into lead quality, giving marketers a way to prioritize sales leads.
- Lead calls scored with customizable lead quality score cards
- Re-market to lost opportunities and recapture lost leads
Convert More Leads Faster
Automate sales ops, hear what your customers hear, gather real time customer feedback, and improve phone performance.
- Close more business by knowing how well sales handles phone leads
- Integrate with your CRM to automatically update the call log and append call recordings
Automatically Engage with Customers
Scale your efforts. Market better without breaking a sweat.
- Engage mobile users after the call with SMS text-back
- Integrate with your software or CRM work-flow automation
- Dynamic Number Insertion and Interactive Voice Response automatically qualifies leads
- Customer Intelligence
- Call Analytics
- Lead Scoring
- Sales Optimization
- Marketing Automation
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Tebow is the Denver Broncos quarterback. For much of the season he proved the 'experts' wrong. They said he couldn't win games in the NFL with his unorthodox style, his lack of throwing ability and general inaccuracy. Over and over again he proved them wrong. He won 7 of the 9 regular season games he started and won a playoff game last week against the Pittsburgh Steelers. It was like a Hollywood script.
Then, on Sunday, the movie abruptly and painfully ended. Tebow's Broncos were pummeled into submission by the New England Patriots. Tebow's lack of skill was exposed and his lack of accuracy and ability to throw the ball were magnified. He was terrible and Broncos were annihilated.
What Happened?
I’ll spare you the football analysis about zone blitz coverage and the read option offense. Here's the gist: Tebow's Cinderella story ended because his fundamentals were poor. He overcame bad fundamentals through sheer will for most of the season. His desire to succeed overcame the problems with his skillset when the Broncos were playing mediocre competition. Tebow's ability to lead and to inspire success within his teammates is unquestionable. And for most of the season it was enough. Somehow he would complete 35% of his passes (good quarterbacks complete 60% or more of their passes) and still win.
But when the competition was fierce, when the weather got cold, when stakes were the highest, Tebow could overcome his bad fundamentals no longer.
Bad Fundamentals = Eventual Failure
Tebow doesn’t throw a football like an elite quarterback throws a football. He throws a football like a shot-putter. It's ugly, it takes too long and it isn't accurate. These are fundamentals he should have learned in 6th grade. And it was these poor fundamentals that ultimately led to his demise in New England.
Why am I telling you all this?
What fundamentals are you forgetting? Perhaps you can muddle your way through customer interactions. Maybe you can fool clients and bosses with smoke and mirrors or really hard work. That's great. But eventually, having a lack of fundamentals will catch up with you. If you have failed to master basic, fundamental sales skills, eventually you will lose a big client or fail to make a big sale. If you aren't keeping good records or constantly monitoring your CRM, eventually it will catch up with you. If you aren't constantly improving your ability to sell via call scoring and call recording, eventually it will catch up with you.
You simply cannot ignore fundamentals and succeed. It isn't possible. Just ask Tim Tebow.
Download FREE Sales Skills eBook - Get Back to the Fundamentals
Are you practicing fundamentals? Try LogMyCalls to find out.
