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Every phone call is an opportunity to capture data to optimize your marketing and sales.
Use our smart marketing technology, LogMyCalls, to capture, analyze, integrate, and apply customer intelligence from phone calls. We turn dialog into data, and data into dollars.
LogMyCalls delivers customer intelligence from your phone calls.
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Automate sales ops, hear what your customers hear, gather real time customer feedback, and improve phone performance.
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Automatically Engage with Customers
Scale your efforts. Market better without breaking a sweat.
- Engage mobile users after the call with SMS text-back
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- Customer Intelligence
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But based on my utterly unscientific poll, these employees almost never look up and gaze in your direction. And they certainly never make eye contact as they say 'have a a great day.' Perhaps, they look at the register, or the change they are handing you, or the debit card, maybe they're even looking up slightly or at your head generally.
But, they are NEVER making eye contact.
Seriously, think about it. Try to remember the last time a clerk at a retail store of some sort (grocery store, Wal-Mart, pharmacy, department store) made eye contact as they spoke to you.
Can you think of any occasion when this happened?
I can't.
Eye Contact in Customer Service Situations
Why is eye contact vital in customer service and sales situations? There are several reasons, but here's the most important: looking at someone in the eye lets that person know that you actually acknowledge them as a person. If you look at someone in the eye there is an immediate connection, there's an immediate recognition of that individual. You can't ignore someone with whom you've made eye contact.
So, here's my plea to all the customer service frontline employees at grocery stores and tire shops and retail outlets across this great land: for the love of everything Holy, MAKE EYE CONTACT!
When you fail to make eye contact during sales and customer service interactions you fail to validate that person as a person. You fail to engage with them on a human level. You miss a chance to truly connect with your customer. You fail to leave a positive impression on that customer's mind.
Experiement: Eye Contact
If you are still skeptical about the dearth of eye contact in the customer service realm, please experiment. Tonight when you go to the grocery store or this weekend when you go to Rite Aid or Walgreens, take note of whether or not the clerk looked you in the eye.
My bet is they won't. And my bet is, this time, you'll notice.
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