Market Smarter & Sell Stronger

Every phone call is an opportunity to capture data to optimize your marketing and sales.

Use our smart marketing technology, LogMyCalls, to capture, analyze, integrate, and apply customer intelligence from phone calls. We turn dialog into data, and data into dollars.

LogMyCalls delivers customer intelligence from your phone calls.

Improve Cross-Channel Marketing Integration

Track offline conversions online with LogMyCalls.

  • Analyze which ads produce phone calls and measure marketing ROI with call tracking
  • Gather call details and apply caller sentiment to refine marketing campaigns.

Focus on Your Most Qualified Prospects

LogMyCalls provides precise data and clear insight into lead quality, giving marketers a way to prioritize sales leads.

  • Lead calls scored with customizable lead quality score cards
  • Re-market to lost opportunities and recapture lost leads

Convert More Leads Faster

Automate sales ops, hear what your customers hear, gather real time customer feedback, and improve phone performance.

  • Close more business by knowing how well sales handles phone leads
  • Integrate with your CRM to automatically update the call log and append call recordings

Automatically Engage with Customers

Scale your efforts. Market better without breaking a sweat.

  • Engage mobile users after the call with SMS text-back
  • Integrate with your software or CRM work-flow automation
  • Dynamic Number Insertion and Interactive Voice Response automatically qualifies leads

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Last week I wrote about the fall of Tim Tebow. I wrote about his utter destruction at the hands of the New England Patriots and his exceedingly poor quarterback play. I wrote that while I have great respect for Tebow as a person, as a competitor as a winner and as a football player...one fact remains: he lacks basic quarterbacking fundamentals. 

The point of last week's article was this: if you have poor fundamentals--in business, in sales, in customer service, in marketing, or in life--eventually it will catch up with you and doom you to failure.

You can read last week's blog here.

So, anyway, after I wrote last week's article I received a few angry emails from Tim Tebow lovers who felt that I was being rude and mean to Mr. Tebow. If it appeared I was being mean, I'm sorry. 

My point, however, remains valid: fundamentals and foundational principles are the keys to success. No entity can be truly successful in the longterm unless their fundamentals are sound. Tebow, for all of his gifts and skill and competitive greatness, has exceedingly poor football fundamentals. 

Tim Tebow and Your Business

One of the things ContactPoint does is sales training and coaching. Whenever we coach and train people to improve their ability to sell, we always start with basic fundamental principles. We start with things like the initial customer greeting and tone of voice. We talk about speaking kindly and with excitement. We don't move on from these topics until they are understood, learned and internalized. 

We won't teach and train about how to close the sale and how to ask for the business unless the group understands how to greet the customer correctly and how to speak with the appropriate tone of voice. It is a process.

The bottom-line: fundamentals must be sound for ultimate success.

So, here's my question to you: are your fundamentals sound? Do your employees know how to sell? Do they know how to provide customer service? What about your marketing? Is your marketing strategy sound? Are you measurng your marketing?

Check your fundamentals and master them before you move on to more in-depth things.

Otherwise you will ultimately crumble when the competition is tough.

Brush up on the fundamentals - Download a FREE Customer Service eBook

 Measure fundamentals - Try LogMyCalls Call Recording 

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