Market Smarter & Sell Stronger
Every phone call is an opportunity to capture data to optimize your marketing and sales.
Use our smart marketing technology, LogMyCalls, to capture, analyze, integrate, and apply customer intelligence from phone calls. We turn dialog into data, and data into dollars.
LogMyCalls delivers customer intelligence from your phone calls.
Improve Cross-Channel Marketing Integration
Track offline conversions online with LogMyCalls.
- Analyze which ads produce phone calls and measure marketing ROI with call tracking
- Gather call details and apply caller sentiment to refine marketing campaigns.
Focus on Your Most Qualified Prospects
LogMyCalls provides precise data and clear insight into lead quality, giving marketers a way to prioritize sales leads.
- Lead calls scored with customizable lead quality score cards
- Re-market to lost opportunities and recapture lost leads
Convert More Leads Faster
Automate sales ops, hear what your customers hear, gather real time customer feedback, and improve phone performance.
- Close more business by knowing how well sales handles phone leads
- Integrate with your CRM to automatically update the call log and append call recordings
Automatically Engage with Customers
Scale your efforts. Market better without breaking a sweat.
- Engage mobile users after the call with SMS text-back
- Integrate with your software or CRM work-flow automation
- Dynamic Number Insertion and Interactive Voice Response automatically qualifies leads
- Customer Intelligence
- Call Analytics
- Lead Scoring
- Sales Optimization
- Marketing Automation
Call 1-866-468-0900
We Serve
We know call centers. We know that they measure everything imaginable. And we know that call centers are swimming in data.
A lot of data.
Most call centers track a variety of metrics—a combination of abandon rate, average handle time (AHT), average talk time (ATT), first-call resolution (FCR), longest delay in queue (LDQ), and others. These measurements are vital indicators of productivity. They are important elements of call center performance management, and should be treated as such. They are not, however, the alpha and omega of how a call center should measure its success. These productivity Key Performance Indicators (KPIs) should NOT be the only focus of call centers.
A call center’s definition of ‘performance management’ must include qualitative and quantitative factors.
Simply put: productivity metrics alone do not solve basic problems that call centers face. Most metrics largely ignore the very core of what most call centers are about: providing customer service and selling stuff. Call centers that fail to adequately measure and improve upon qualitative factors will have less satisfied customers, will sell and upsell less frequently and will retain fewer customers. Call centers that fail to measure qualitative factors are ignorant of vital information.
Our message is simple: call centers should score their calls and measure performance, not just in terms of efficiency, but also in terms of quality.
White Paper - Call Center Performance Management
LogMyCalls for Call Centers
