Last week I wrote about the fall of Tim Tebow. I wrote about his utter destruction at the hands of the New England Patriots and his exceedingly poor quarterback play. I wrote that while I have great respect for Tebow as a person, as a competitor as a winner and as a football player...one fact remains: he lacks basic quarterbacking fundamentals. 

The point of last week's article was this: if you have poor fundamentals--in business, in sales, in customer service, in marketing, or in life--eventually it will catch up with you and doom you to failure.

You can read last week's blog here.

So, anyway, after I wrote last week's article I received a few angry emails from Tim Tebow lovers who felt that I was being rude and mean to Mr. Tebow. If it appeared I was being mean, I'm sorry. 

My point, however, remains valid: fundamentals and foundational principles are the keys to success. No entity can be truly successful in the longterm unless their fundamentals are sound. Tebow, for all of his gifts and skill and competitive greatness, has exceedingly poor football fundamentals. 

Tim Tebow and Your Business

One of the things ContactPoint does is Sales Training and coaching. Whenever we coach and train people to improve their ability to sell, we always start with basic fundamental principles. We start with things like the initial customer greeting and tone of voice. We talk about speaking kindly and with excitement. We don't move on from these topics until they are understood, learned and internalized. 

We won't teach and train about how to close the sale and how to ask for the business unless the group understands how to greet the customer correctly and how to speak with the appropriate tone of voice. It is a process.

The bottom-line: fundamentals must be sound for ultimate success.

So, here's my question to you: are your fundamentals sound? Do your employees know how to sell? Do they know how to provide customer service? What about your marketing? Is your marketing strategy sound? Are you measurng your marketing?

Check your fundamentals and master them before you move on to more in-depth things.

Otherwise you will ultimately crumble when the competition is tough.

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