Public relations and sales promotion

Contact Point can help you integrate public relations and sales promotion into your marketing mix. We can support the development of co-ordinated briefs, and moderate meetings with agencies to ensure that there is a common understanding of your strategy, and a clear understanding of the roles that are to be played by the various parties.

Public Relations complements, but in most cases, cannot replace the role of advertising (you can find exceptions, such as sophisticated financial and technical products, and those that are politically sensitive.) Where used effectively in the latter cases, it can be more powerful than advertising.

Public Relations can announce a new product/service campaign most effectively; it can generate more mileage from an advertising campaign, and used creatively, it can generate spin-off activities.

Sales Promotion can carry your message further down the selling line, and can help to get fast trial for new product introductions.

Sales Promotion should be used for what it is good at: supporting purchase at point of sale, through brochures, coupons, and trialing, to name a few examples.

Let ContactPoint bring things together.